Timex Rewound
✦
Timex Rewound ✦
The Problem
As a 100-year-old legacy watch brand, Timex was looking to reinvent itself for a new generation and re-establish itself as a brand motivated by innovation.
The Solve
We revolutionized Timex's image, captivating a younger demographic by introducing a first-of-its-kind watch recycling program that merges sustainability with classic Timex durability.
What I did
Creative concept, brand design, art direction, animation supervision, production
Brand Design
To launch Timex Rewound, we developed a new look and feel for the brand, starting with a logo that represents the program's circular watch ecosystem.
Watch Savers
ECDs: Graham Douglas, Spencer Lavallee
Sr. CW: Nick Garfield
Sr. AD: Shelby Bass
Design: Angelique Francis
Animation: Reece Parker