Timex Rewound

Timex Rewound ✦

The Problem

As a 100-year-old legacy watch brand, Timex was looking to reinvent itself for a new generation and re-establish itself as a brand motivated by innovation.

The Solve

We revolutionized Timex's image, captivating a younger demographic by introducing a first-of-its-kind watch recycling program that merges sustainability with classic Timex durability.

What I did

Creative concept, brand design, art direction, animation supervision, production

Brand Design

To launch Timex Rewound, we developed a new look and feel for the brand, starting with a logo that represents the program's circular watch ecosystem.


Watch Savers

ECDs: Graham Douglas, Spencer Lavallee
Sr. CW: Nick Garfield
Sr. AD: Shelby Bass
Design: Angelique Francis

Animation: Reece Parker