Red Nose Day

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Childhood Dreamstakes

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Red Nose Day ✦ Childhood Dreamstakes ✦

The Problem

Over 11 million children in the U.S. are growing up too fast due to the harsh realities of poverty. Comic Relief's Red Nose Day wanted to launch in the U.S. with a campaign that brings back the whimsy, imagination, and joy that every child deserves.

The Solve

Less childhood poverty. More childhood.The Childhood Dreamstakes gave donors a chance to help end childhood poverty while entering to win one of six magical experiences inspired by childhood dreams.

What I Did

Brand strategy, brand platform, creative concept, art direction

PR Newswire, Ads of the World

Bringing Childhood to Life

We crafted a vibrant, retro-inspired campaign that felt like a child’s wildest dreams come to life, with prizes straight out of a whimsical fantasy—like crushing cars in monster trucks or befriending penguins. Drawing from game show aesthetics and playful 3D renders, the art direction balanced surreal fun with a polished, flexible design that spanned everything from web design to Times Square displays.