Lemonade

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Changing insurance starting with everything

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Lemonade ✦ Changing insurance starting with everything ✦

The Problem

Lemonade, a modern insurance company streamlined by cutting-edge technology, was looking to disrupt an industry full of dinosaur brands that used to insure your horse and buggy.

The Solve

We created Lemonade's first-ever brand campaign with a series of spots skewering the absurdity of traditional insurance—and showing how Lemonade is changing insurance starting with everything.

What I Did

Campaign development, brand platform,creative concept, art direction, production.

Insurance Changers

ECDs: Graham Douglas, Spencer Lavallee
Sr. CW: Nick Garfield
Sr. AD: Shelby Bass
Design: Angelique Francis

Director: Beatrice Pegard

Fun Fact

The star of that first ad is not only a triathlete, but also a professional clown.