Jimmy John's, a sub company with over 2,500 locations across the United States, prides itself on its insanely fast delivery speed (and not taking itself too seriously). This series of ads, developed as original two-color silkscreen prints, demonstrates the incredibly fast delivery speeds that Jimmy John's promises by illustrating a series of impossible delivery vehicles. Your Jimmy John's sub won't get there as fast as a spaceship would – but it'll be close.
To show just how fast Jimmy John's delivery can be, lucky sandwich lovers will have the chance to get their delivery via an impossibly fast car, decked out with the Jimmy John's delivery sign. Those who spot these special delivery drivers will be encouraged to share on social media with the hashtag #impossiblyfast. In select cities, Jimmy John's will actually work with the city to block off traffic for a day, ensuring that those who order their favorite sandwiches that day will truly get them impossibly fast. Both the experience itself and the social media shares will increase awareness and recognition of the Jimmy John's brand.