Big Talk

✦

Idris Elba + Solardo

✦

Big Talk ✦ Idris Elba + Solardo ✦

The Problem

To help Idris Elba and Solardo launch their new collaboration—a house track-slash-summer-banger called BIG TALK—we needed to create something bigger than a music video.

The Solve

We developed the idea into an full-on alternate reality, making Idris Elba’s character the face of a “success attainment” brand centered around ambergris and even created a real perfume to bring the weirdness to life. From the over-the-top TV-sales vibe to a spoof website, we turned the video into an experience that grabbed attention beyond just the music.

What I Did

Art direction, Brand Design, Web Design, Product Design, Product Fabrication, Production

The Website

Success-curious individuals could unlock their financial potential on the Big Talk website, featuring a full suite of products, testimonials, crypto-investments, and a hefty legal disclaimer—all art directed by yours truly.

Big Talkers

Music Video Director: Jamie-James Medina
Music Video Design: Fons Schiedon
UI/Design/Development: ED.
Label: Ultra Records
Music: Solardo
Lyrics: Idris Elba

ECD: Graham Douglas, Spencer Lavallee
Sr. CW: Nick Garfield
Sr. AD: Shelby Bass
Design: Angelique Francis