In addition to being the #1 dermatologist recommended brand, Aquaphor is also recommended by tattoo artists to keep new ink protected and clean. This campaign serves to increase awareness of the brand among this demographic.
A limited-edition line of bottles designed by well-known tattoo artists will be released – these bottles are designed to stand out among the colorless shelves of other skincare products in stores.
Aquaphor would embark on making a mini-documentary series exploring the most tattooed cities in the United States – interviewing artists and delving into the local tattoo culture. Each mini-documentary would cover 48 hours in the city, the same amount of time you should use Aquaphor for your new ink.